The Aisle-conic Podcast
The Aisle-conic Podcast is brought to you by Cathleen Jia and Sarah Tippett. Purposefully built with the wedding business owner in mind, tune in to our fortnightly episodes as we unpick the seams of the wedding industry and ask the questions you’ve always wanted to ask.
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Episodes
4 hours ago
4 hours ago
In this episode we’re welcoming the fabulous Anna Vesty onto The Aisle-conic Podcast. Anna is the Designer and Creative Director behind UNBRIDLED STUDIO, and initially launched the brand back in 2023 solo before being joined by Director Ruth Malton. The relatively new bridal label is making waves in the industry with its strong brand identity and innovative, versatile bridal separates which allow for brides to mix and match pieces to create their own unique bridal vision. So, go on, press play on our latest episode…
Some of the questions we’ve asked this episode…
As a fairly new brand in the market, what steps have you taken to create such a strong identity for your label?
How has social media influenced the growth of your brand, and do you have any specific strategies that have worked well?
What do you look for when selecting a stockist?
What challenges have you faced as a brand so far, and how have you overcome these?
What advice would you give to other designers who are looking to launch a new bridal brand in today’s market?
What excites you most about the future of bridal fashion, and how do you see your label contributing to that?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’ve got another fabulous guest on the podcast!
Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
Welcome back to The Aisle-conic Podcast! It's just us two in this episode, and we’re chatting about how to manage client expectations. From setting boundaries early on, to being transparent about challenges and maintaining communication, we’re unpicking all the key points that you need to think about when running a small business and managing your clients. So, go on, press play on our latest episode…
Some of the questions we’ve asked this episode…
What benefits come with having a clear, in-depth consultation?
Should you encourage clients to express their vision and preferences early on?
What benefits come with setting boundaries from the very beginning?
Why clients love a detailed timeline.
Why regular updates and check-ins are important.
The importance of honesty and a proactive approach.
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’ve got another fabulous guest on the podcast!
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
In this episode we’re welcoming a very special guest on to The Aisle-conic Podcast in the form of Ou, the Artistic Director and Designer behind esteemed bridal label OUMA. With over 16 years of experience in the design industry behind her, Ou’s refreshingly innovative couture bridal creations are causing a stir and challenging the traditional in the most exhilarating way. Press play on this informative episode to discover everything from how social media has influenced the growth of the brand to the challenges Ou has faced as the brand gains popularity.
Some of the questions we’ve asked this episode…
What inspired you to start designing bridal wear, and how did you initially envision your brand?
What inspires you when designing new collections, and how do you balance trend influences with your own creative vision?
Building a recognisable brand takes time. What steps did you take to create such a strong identity for your label?
Your designs have gained a lot of attention in recent years—what do you think has been the key to your success?
What challenges have you faced as your brand gained popularity, and how have you adapted to meet those demands?
What advice would you give to other designers who aspire to make a mark in the bridal industry?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re back chatting all things bridal - just the two of us!
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
Welcome back to the first official episode of 2025! We’re back and ready to chat all things wedding industry and business with you! Season 1 saw six incredible guests come on to The Aisle-conic Podcast and Season 2 (you’ll be pleased to hear) has some epic guests lined up already! In this episode however, we’re welcoming you back and talking through our hopes for the podcast this season, which definitely includes more interaction with you our listeners!
Our hopes for Season 2
More epic guests (and Episode 22 won’t disappoint, trust us)
Building even more of a community
More engagement with our listeners - that’s you!
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: For our second episode of Season 2 we’re welcoming an incredible bridal designer onto the podcast.
Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Wrapping Up Season #1 of The Aisle-conic Podcast
In our final episode of 2024 we’re wrapping up our very first series of The Aisle-conic Podcast. Chatting about everything from our aspirations for the podcast, the six incredible guests we’ve had on during Season 1 and our hopes for Season 2 which kicks off on 22nd of Jan 2025, it’s been quite the year (and we hope you’ve enjoyed it as much as we have).
Our hopes for Season 2 in 2025:
Building even more of a community
More engagement with our listeners - that’s you!
More truly epic guests (and we’ve already got some great ones booked in for 2025)!
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: Our first episode back in 2025 lands on the 22nd January!
Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
In this episode we welcome the talented Cassandra Catic on to The Aisle-conic Podcast. Cass is the Melbourne-based Photographer and Videographer behind luxury wedding photography brand, Blossom Daisy Creative - which she founded back in 2015. Working alongside a talented team of industry creatives Cass brings couples a truly beautiful visual record of their special day and is devoted to delivering, as she so eloquently describes: “the candid moments that reflect your unique love story”. In our conversation we discuss everything from which strategies she found effective when building a brand in the luxury market to how the emergence of Wedding Content Creators has affected her work.
The questions we’ve asked this episode…
How did you find your way into luxury wedding photography, and what drew you to this niche?
How have you grown your business over the years, and what strategies have been most effective in building a brand in the luxury wedding photography market?
Your work emphasizes human connections - how do you capture those genuine moments between couples on their special day?
As a new mother, how has your perspective or approach to photography changed, if at all?
What has been one of the most memorable weddings you’ve photographed, and what made it stand out for you?
How has the emergence of Wedding Content Creators affected your work? Have you worked alongside a Wedding Content Creator at a wedding before - and, if so, what are your tips on making sure this goes smoothly?
What advice would you give to aspiring wedding photographers who want to break into the luxury market?
What does the future bring for Blossom Daisy Creative?
Mentioned in this episode:
Blossom Daisy Creative: https://blossomdaisycreative.com/
Blossom Daisy Creative’s Instagram: https://www.instagram.com/blossomdaisycreative/
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re chatting about how to manage client expectations.
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
In this episode we welcome the fabulous Frida Hoffman-Clark, founder and designer of bridal label KLADEK on to The Aisle-conic podcast. KLADEK was born out of Frida’s own experience of the wedding dress journey, one in which she struggled to find a beautifully crafted, customisable look for the aisle that suited her own personal style. As a relatively new designer to the industry, we took the opportunity to ask her everything from what its been like launching a label to how she’s stayed true to her creative vision while adapting to industry trends and customer demands.
The questions we’ve asked this episode…
What inspired you to start your own label, and how did you find your unique point of view in the bridal industry?
How have your experiences outside of the bridal industry shaped your approach to fashion design?
What has been the most exciting part of launching your label so far?
As someone new to the industry, what challenges have you encountered, and how have you overcome them?
How do you stay true to your creative vision while adapting to industry trends and customer demands?
What is one piece of advice you would give to other aspiring designers starting out in bridal fashion?
What excites you most about the future of bridal fashion, and how do you see your label contributing to that?
What role does sustainability or ethical design play in your work, and how do you balance creativity with responsibility?
What are your short-term and long-term goals for your label, and how do you plan to achieve them?
Mentioned in this episode:
KLADEK: https://www.kladekparis.com/
KLADEK’s Instagram: https://www.instagram.com/kladek_/
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re welcoming a talented Melbourne-based Photographer and Videographer on to the podcast.
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Welcome back to part two of this two-part series with guest Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. In this episode we’re talking about everything from which trade shows to attend to ways in which boutiques can promote themselves and reach their bride, alongside Jemma’s key advice for new (and current) boutique owners right now.
The questions we’ve asked this episode…
When it comes to trade shows, which shows do you go to?
How can designers and new brands connect with potential buyers? What can they do to help them stand out from the crowd in 2024/25?
What would your advice be to new (and current) boutique owners right now? In the age of rental services and second hand etc?
How do you think boutiques should be promoting themselves and reaching their brides?
Talk us through the importance of a good team.
Mentioned in this episode:
Halo & Wren Bridal: https://www.haloandwrenbridal.co.uk/
Halo & Wren Instagram: https://www.instagram.com/haloandwrenbridal/?hl=en
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re welcoming an incredible new Bridal Designer onto The Aisle-conic Podcast.
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
In this two-part series we welcome a very special guest onto the podcast in the form of Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. Renowned throughout the wedding industry for staying ahead of the curve when it comes to everything from bridal trends, studio interiors and designers, in this episode we take the opportunity to ask Jemma a series of burning business questions about everything from how she selects a new designer to hang from Halo & Wren’s rails to the lessons she’s learnt on her business journey so far.
The questions we’ve asked this episode…
How did you get into bridal? What did you do before Halo & Wren?
How do you stay ahead of the curve?
How do you choose the brands that you stock in store?
When buying a new brand what do you look for? Is it the marketing, brand alignment, style or pricing? Or something else?
What would you say are the three key lessons you’ve learnt on the Halo & Wren journey so far?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: Stay tuned for the second of our two-part series with Jemma Palmer, owner and founder of Halo & Wren.
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Barcelona, NYBFW or London - which should you be attending if you’re a brand?
In this episode (which lands just as NYBFW kicks off) we’re talking about the differences between the well renowned shows and what buyers and designers should be considering when visiting or signing up. Do you need to be heading to them all? Or is it best to pinpoint one? Luckily for you, The Aisle-conic Podcast co-host Cathleen has quite a lot of experience in this area, having previously worked for the bridal portfolios of One Fine Day Bridal Market as well as attending - as a designer - One Fine Day and White Gallery in London. So, we’re asking her the questions this episode.
The questions we’ve asked this episode…
What are the main differences between some of the most well-known bridal shows, like NYBFW, Barcelona and White Gallery in London?
How does the atmosphere and buyer-designer interaction differ across these bridal markets?
What should designers be prioritizing when preparing for NYBFW or similar events?
What are some common misconceptions designers have about bridal fashion markets?
What trends have you noticed emerging from bridal markets over the years, and how should designers balance trends with their brand identity?
Can you share some tips on how to effectively follow up with stockists or buyers after an event like NYBFW to secure long-term partnerships?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re welcoming our fourth official guest on to the podcast in a special two-part series!