How To Get Noticed By The Press

In this episode we’re talking about how to get noticed by the press. From putting in some good old fashioned research and finding those key contacts to get in touch on to creating innovative imagery and pulling together that winning media pack with instant downloadable links, we’re chatting about all of the things you need to put in place and do in order to potentially get featured - be it online, on socials or in print. Luckily for you, your Aisle-conic Podcast host, Sarah Tippett has worked across multiple magazine titles both digital and paper, as well as running her own bridal website Bridal Editor since 2017, so we’re throwing all of those must-ask questions at her this episode.  

 

The questions we’ve asked this episode…

 

For someone who is completely new to this, where would one start to get press' attention? And where do you even get those contacts from?

 

What do brands need to have before contacting the press? What is in a good media deck? 

 

What are editor's and press looking for during bridal week? 

 

How would you go about creating long lasting relationships with the press? 

 

Be honest, is it pay per play these days? Or are organic and free features still possible? 

 

What’s the key ingredients for a good press release? 

 

Mentioned in the episode:

WHSmith: https://www.whsmith.co.uk 

Bridal Editor’s WFH Diaries: https://www.bridaleditor.com/search/label/work-from-home-diaries 

Bridal Editor’s Taking The Plunge interview series: https://www.bridaleditor.com/search/label/bridal-editor-industry/taking-the-plunge 

 

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com 

 

If you are keen to work with us, you can find our services in the links below:

 

The Wedding Theories: https:// www.theweddingtheories.com.au

The Wedding Theories Instagram: https:// www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https:// www.bridaleditor.com/freelance

Bridal Editor Instagram: https:// www.instagram.com/bridaleditor/

 

NEXT EPISODE: In partnership with White Gallery: we’re talking to White Gallery's Event Director Georgia Flynn about the London bridal show’s rebrand and relocation.