The Aisle-conic Podcast
The Aisle-conic Podcast is brought to you by Cathleen Jia and Sarah Tippett. Purposefully built with the wedding business owner in mind, tune in to our fortnightly episodes as we unpick the seams of the wedding industry and ask the questions you’ve always wanted to ask.
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Episodes
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
In this episode we welcome the fabulous Frida Hoffman-Clark, founder and designer of bridal label KLADEK on to The Aisle-conic podcast. KLADEK was born out of Frida’s own experience of the wedding dress journey, one in which she struggled to find a beautifully crafted, customisable look for the aisle that suited her own personal style. As a relatively new designer to the industry, we took the opportunity to ask her everything from what its been like launching a label to how she’s stayed true to her creative vision while adapting to industry trends and customer demands.
The questions we’ve asked this episode…
What inspired you to start your own label, and how did you find your unique point of view in the bridal industry?
How have your experiences outside of the bridal industry shaped your approach to fashion design?
What has been the most exciting part of launching your label so far?
As someone new to the industry, what challenges have you encountered, and how have you overcome them?
How do you stay true to your creative vision while adapting to industry trends and customer demands?
What is one piece of advice you would give to other aspiring designers starting out in bridal fashion?
What excites you most about the future of bridal fashion, and how do you see your label contributing to that?
What role does sustainability or ethical design play in your work, and how do you balance creativity with responsibility?
What are your short-term and long-term goals for your label, and how do you plan to achieve them?
Mentioned in this episode:
KLADEK: https://www.kladekparis.com/
KLADEK’s Instagram: https://www.instagram.com/kladek_/
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re welcoming a talented Melbourne-based Photographer and Videographer on to the podcast.
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Welcome back to part two of this two-part series with guest Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. In this episode we’re talking about everything from which trade shows to attend to ways in which boutiques can promote themselves and reach their bride, alongside Jemma’s key advice for new (and current) boutique owners right now.
The questions we’ve asked this episode…
When it comes to trade shows, which shows do you go to?
How can designers and new brands connect with potential buyers? What can they do to help them stand out from the crowd in 2024/25?
What would your advice be to new (and current) boutique owners right now? In the age of rental services and second hand etc?
How do you think boutiques should be promoting themselves and reaching their brides?
Talk us through the importance of a good team.
Mentioned in this episode:
Halo & Wren Bridal: https://www.haloandwrenbridal.co.uk/
Halo & Wren Instagram: https://www.instagram.com/haloandwrenbridal/?hl=en
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re welcoming an incredible new Bridal Designer onto The Aisle-conic Podcast.
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
In this two-part series we welcome a very special guest onto the podcast in the form of Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. Renowned throughout the wedding industry for staying ahead of the curve when it comes to everything from bridal trends, studio interiors and designers, in this episode we take the opportunity to ask Jemma a series of burning business questions about everything from how she selects a new designer to hang from Halo & Wren’s rails to the lessons she’s learnt on her business journey so far.
The questions we’ve asked this episode…
How did you get into bridal? What did you do before Halo & Wren?
How do you stay ahead of the curve?
How do you choose the brands that you stock in store?
When buying a new brand what do you look for? Is it the marketing, brand alignment, style or pricing? Or something else?
What would you say are the three key lessons you’ve learnt on the Halo & Wren journey so far?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: Stay tuned for the second of our two-part series with Jemma Palmer, owner and founder of Halo & Wren.
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Barcelona, NYBFW or London - which should you be attending if you’re a brand?
In this episode (which lands just as NYBFW kicks off) we’re talking about the differences between the well renowned shows and what buyers and designers should be considering when visiting or signing up. Do you need to be heading to them all? Or is it best to pinpoint one? Luckily for you, The Aisle-conic Podcast co-host Cathleen has quite a lot of experience in this area, having previously worked for the bridal portfolios of One Fine Day Bridal Market as well as attending - as a designer - One Fine Day and White Gallery in London. So, we’re asking her the questions this episode.
The questions we’ve asked this episode…
What are the main differences between some of the most well-known bridal shows, like NYBFW, Barcelona and White Gallery in London?
How does the atmosphere and buyer-designer interaction differ across these bridal markets?
What should designers be prioritizing when preparing for NYBFW or similar events?
What are some common misconceptions designers have about bridal fashion markets?
What trends have you noticed emerging from bridal markets over the years, and how should designers balance trends with their brand identity?
Can you share some tips on how to effectively follow up with stockists or buyers after an event like NYBFW to secure long-term partnerships?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re welcoming our fourth official guest on to the podcast in a special two-part series!
Wednesday Sep 25, 2024
Wednesday Sep 25, 2024
In this episode we’re discussing our top tips, experiences and systems that help us stay productive as small business owners. From everything from daily rituals that help us shut off at the end of the day to co-working spaces and the management of tech. So, get your notepads ready…
The questions we’ve asked this episode…
What rituals and systems can help you switch off at the end of the day?
Does being tidy help?
How does the management of tech come into play?
Should I be taking breaks?
Can a change of environment affect productivity?
Can engagement with others (be it online or IRL) inspire and help with motivation?
How can annual leave affect motivation?
Mentioned in the episode:
Google Chrome - https://www.google.com/intl/en_uk/chrome/
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
Wednesday Sep 11, 2024
Wednesday Sep 11, 2024
In this episode we welcome a very special guest onto the podcast in the form of the incredible, and very inspiring, bridal designer Savannah Miller. Celebrated across the industry for her signature bohemian elegance and meticulous craftsmanship, we took the opportunity to ask Savannah a series of burning business questions. From what her advice would be to young designers setting out in 2024 to her ideas on how to generate sales in the age of rental services and secondhand…
The questions we’ve asked this episode…
Where did you start out?
Did you always know you wanted to be a bridal designer?
What would your advice be to young designers setting out in 2024/25?
How do you think designers should be promoting themselves now?
What do you suggest is the best way to land sales with the right audience?
How can designers and brands connect and target their key audience?
How can brands generate more sales in the age of rental services, secondhand and fast fashion?
Mentioned in the episode:
White Gallery London - https://www.whitegallery.com/
Savannah Miller - https://www.savannahmiller.com/
Savannah Miller on Instagram - https://www.instagram.com/savannahmillerbridal/
The Danielle Gown - https://www.savannahmiller.com/into-my-arms/danielle
Danielle Copperman - https://www.instagram.com/dcopperman/?hl=en
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
In this episode we’re talking about the power of networking in the wedding industry alongside ways to implement it (and gain the benefits) both off and online. Not only do we touch on our own personal experiences and the advantages we’ve seen from these, but how different types of networking can positively affect your business.
The questions we’ve asked this episode…
How to network offline?
What are the potential benefits of networking offline?
How do you network online?
What are the potential benefits of networking online?
How do you maintain and nurture the relationships you make?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We welcome our third guest on to the podcast!
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
In this episode we’re switching things up and talking about the importance of trusting your gut. Whether that’s recognizing the signs of burnout, learning when to say no to certain projects or identifying which jobs to delegate, all of these things are important aspects of working life and, often, you’ll get a gut feeling about them. Alongside this, we’re discussing the things we try to put in place to help us avoid burnout in the first place.
The questions we’ve asked this episode…
Does trusting your gut come with experience?
What are the signs of burnout?
What can we put in place to help us avoid burnout?
Can an ever-changing environment affect the way you work? (Cathleen is currently traveling the world)
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re hoping to welcome our third guest on to the podcast.
Disclaimer: We're not experts on burnout or mental health. The content of this podcast reflects our personal opinions and experiences. If you're dealing with anxiety, burnout, or overwhelm, please seek advice from a qualified professional. Your well-being is important, and professional support is essential.
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
In this episode we welcome you to join us for Part 2 of our conversation with freelance Bridal Stylist and Consultant, Peta Hunt. Formerly the Editor At Large at You & Your Wedding Magazine, and with a wealth of knowledge and experience in the wedding industry, Peta not only shares her take on the new era of bridal retail, how bridal brands and boutiques can stand out from the crowd this 2024 and beyond, but the best ways to connect with the press. Press play on Part 2…
The questions we’ve asked this episode…
Why do you think some brands break through straight away while for some it is a slow burn?
Has there been a big shift in the customer buying timeline?
How do you think bridal boutiques need to approach this?
What can boutiques do to stand out from the crowd and entice today’s bride?
How do designers connect with the media these days?
What’s the best way to get your attention as a member of the press?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: Burn Out & How To Try & Avoid It
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
In this episode we’re welcoming a very special guest on to The Aisle-conic Podcast in the form of the iconic Peta Hunt. Formerly the Editor At Large at You & Your Wedding Magazine and now a freelance Stylist and Consultant specialising in bridal, we’re chatting to Peta about everything from how she got into the bridal industry (trust us, there’s some excellent stories in there) to what makes a brand exciting in today’s market and the best ways to get the attention of a member of the press such as herself. Press play on Part 1…
The questions we’ve asked this episode…
What stood out for you this 2024 at the shows?
Which new designer is currently inspiring you, and why?
What do you see as bridal fashion’s next direction or trend?
What makes a new designer/brand exciting in today’s market?
How can a brand stand out from the crowd today?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: Stay tuned for part 2 with industry expert Peta Hunt.