The Aisle-conic Podcast

White Gallery London- Exclusive Interview With Event Director, Georgia Flynn.

In Partnership With White Gallery London 
In this exclusive episode we're welcoming our very first guest onto the podcast in the form of White Gallery London’s Event Director, Georgia Flynn. As a media partner for the show, not only was it fitting to have Georgia as our first guest on The Aisle-conic Podcast, but to launch this intriguing episode on the same day as the show itself. 2024 not only sees White Gallery London going solo (previously years have seen the luxury wedding trade show paired with Bridal Week) but it’s also the arrival of a fresh new rebrand and location! Taking to the bustling streets of Shoreditch, London, the wedding industry will be flocking to White Gallery’s new home: the beautifully industrial Truman Brewery. Your Aisle-conic hosts therefore took this exclusive opportunity to chat to Georgia about the inspiration behind this move alongside all of those pressing questions we know you’d love for us to ask…  
 
The questions we’ve asked this episode…
Talk us through your role at White Gallery and Ocean Media Group? 
 
How big is the White Gallery team? 
 
Talk us through the rebrand and change of location? Why now? What was the thinking behind this? What can designers expect as part of this new direction? What other changes are part of the new White Gallery? 
 
How do you think the landscape of trade shows has changed post-covid?
 
Will you be extending the event to three days in 2025 and adding a catwalk? (Submitted by an Aisle-conic Podcast Listener)
 
What budget should I have to join the show? 
 
What do brands need to think about before applying? Do they need to - for example - book in appointments with potential customers pre-show? 
 
How can brands make the most of shows like White Gallery? 
 
What are the demographics of White Gallery and what are the visitor numbers?
 
What kind of press coverage have you got planned this year?
 
What is the difference between Harrogate and White Gallery? Harrogate looks like a much bigger show.  How do I know which one is right for me?
 
What sort of support and exposure do brands receive when they’re part of White Gallery? 
 
What is the vision for the future of White Gallery?  
 
Who should I talk to about being part of the show?
 
Mentioned in the episode:
White Gallery London: https://www.whitegallery.com 
 
Bridal Week: https://www.bridalweek.com 
 
Bridal Buyer: https://bridalbuyer.com 
 
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com 
 
If you are keen to work with us, you can find our services in the links below:
 
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
 
NEXT EPISODE: We’re bringing you all the behind-the-scenes action from the new White Gallery London and our take on the new branding and location.
 

How To Get Noticed By The Press

In this episode we’re talking about how to get noticed by the press. From putting in some good old fashioned research and finding those key contacts to get in touch on to creating innovative imagery and pulling together that winning media pack with instant downloadable links, we’re chatting about all of the things you need to put in place and do in order to potentially get featured - be it online, on socials or in print. Luckily for you, your Aisle-conic Podcast host, Sarah Tippett has worked across multiple magazine titles both digital and paper, as well as running her own bridal website Bridal Editor since 2017, so we’re throwing all of those must-ask questions at her this episode.  
 
The questions we’ve asked this episode…
 
For someone who is completely new to this, where would one start to get press' attention? And where do you even get those contacts from?
 
What do brands need to have before contacting the press? What is in a good media deck? 
 
What are editor's and press looking for during bridal week? 
 
How would you go about creating long lasting relationships with the press? 
 
Be honest, is it pay per play these days? Or are organic and free features still possible? 
 
What’s the key ingredients for a good press release? 
 
Mentioned in the episode:
WHSmith: https://www.whsmith.co.uk 
Bridal Editor’s WFH Diaries: https://www.bridaleditor.com/search/label/work-from-home-diaries 
Bridal Editor’s Taking The Plunge interview series: https://www.bridaleditor.com/search/label/bridal-editor-industry/taking-the-plunge 
 
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com 
 
If you are keen to work with us, you can find our services in the links below:
 
The Wedding Theories: https:// www.theweddingtheories.com.au
The Wedding Theories Instagram: https:// www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https:// www.bridaleditor.com/freelance
Bridal Editor Instagram: https:// www.instagram.com/bridaleditor/
 
NEXT EPISODE: In partnership with White Gallery: we’re talking to White Gallery's Event Director Georgia Flynn about the London bridal show’s rebrand and relocation.

Bridal Fashion Week: What you need to know as a Designer

In our first official episode (as we head into NYBFW) we’re talking all things Bridal Week and, more specifically, what you need to know as a bridal designer. Whether you’re trying to work out whether you’re ready to apply for the shows or currently in the midst of planning the aesthetics of your stand, we’re dissecting every aspect of what goes into planning and executing a successful show. And, luckily for you, we’ve got a seasoned bridal designer on-hand in the form of Cathleen Jia to help answer all of those burning questions. 
 
The questions we’ve asked this episode: 
When is a bridal designer ready to attend a show? What do they need to have in place? 
Is your brand ready for wholesale? 
How do you make sure a boutique/client aligns with your brand? 
What are the logistics designers need to consider? 
The importance of unique bridal designs 
If you’re going to sign up to a show - which show? What do you need to consider. 
How can you prepare pre-show? 
How can you make the best of a show? 
 
Mentioned in the episode: 
White Gallery - London Bridal Trade Show: https://www.whitegallery.com  
IKEA on Oxford Street - https://www.ikea.com/gb/en/stores/oxford-street/ 
 
We want to hear from you! 
Don’t forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast’s Instagram https://www.instagram.com/theaisleconicpodcast/ and hit the highlight marked SUBMIT Q to add yours into the mix! Or drop us an email on theaisleconicpodcast@gmail.com 
 
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au  
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ 
Bridal Editor Business Services: https://www.bridaleditor.com/freelance 
Bridal Editor Instagram: https://www.instagram.com/bridaleditor/ 
 
NEXT EPISODE: Bridal week: how to prepare your brand and get noticed by the Press. 
 

Welcome to the Aisle-conic Podcast!

The Aisle-conic Podcast is brought to you by two bridal industry professionals, Cathleen Jia of The Wedding Theories and previously, designer bridal label Cathleen Jia and Sarah Tippett of Bridal Editor.  
Purposefully built with the wedding business owner in mind, listen in to our fortnightly episodes as we unpick the seams of the wedding industry and ask the questions you’ve always wanted to ask. As two small business owners, we wanted to create a supportive space where we not only share business knowledge and ideas (get ready for some serious take away tips) but build a community.  
In this mini, intro episode, you’ll get to know the co-hosts behind The Aisle-conic Podcast, from how we met, to what we do, how long we’ve been working in the industry and why we decided to launch the podcast. 
 
We want to hear from you! 
Don’t forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast’s Instagram and hit the highlight marked SUBMIT Q to add yours into the mix! Or drop us an email on theaisleconicpodcast@gmail.com 
 
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au  
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ 
Bridal Editor Business Services: https://www.bridaleditor.com/freelance 
Bridal Editor Instagram: https://www.instagram.com/bridaleditor/ 
NEXT EPISODE: Bridal week: What You Need To Know As A Designer.